
PrestonZeller
The method is the rotation.
I have been a Director of Digital Marketing, a Chief Growth Officer, a documentary filmmaker, a painter, a podcast host, a software founder, and an abstract artist. The conventional career advice is to pick a lane commit fully.
Each project I have taken on started with a clear vision and real conviction behind it. The churn mitigation system I built at BatchService recovered $1.43M in revenue because I understood what the data was pointing to and built a system around it before the bleeding got worse.
The documentary about grief reached 40 countries because I saw something worth saying and spent years learning how to say it on film. The faith-tech platform I am building exists because I found a genuine gap and researched it long before writing a line of code.
Vision and rigor come first. Flexibility in form comes after.
On maintaining flow state.
The way I work is an ebb and flow between projects — moving in focused spurts, picking up something else when one thread needs to breathe, returning sharper. This is not distraction.
It is how I maintain flow state across a body of work rather than burning out inside a single track.
The projects feed each other.
A problem in a growth system surfaces an insight for a film. A constraint in software clarifies something about human behavior.
Two tracks. One way of working.
Four topics. One throughline.
Maintaining Flow State.
How building across multiple domains — software, film, art, growth infrastructure — is not a liability but a creative operating system. The method of moving fluidly to stay generative.
Grief as a Growth System.
What the experience of profound loss — and a year of painting through it — teaches about resilience, creativity, and what actually matters when the metrics stop making sense.
Building with AI without losing the human problem.
How to implement AI infrastructure that actually serves human behavior rather than just optimizing for efficiency. Drawn from hands-on RAG and faith-tech work.
The Multiplicity Advantage.
Why range is a competitive asset and not a resume problem. Building across disciplines produces pattern recognition and cross-domain insight.
From people who were in the room.
His talent for turning a complex vision into a clear, actionable plan was incredible to watch and fundamentally changed how we approach growth. Preston is a natural leader who can not only provide strategic direction but also get in the trenches with his team when required.
He grew our digital programs to unprecedented numbers. His focus was on optimized user experience, increased traffic acquisition, and improved conversion rates. With very little resources, he delivered on all three — resulting in roughly 40% of all new business revenue coming from digital programs.
He did an outstanding job strategically driving results that directly impacted the company's trajectory. Preston has a rare ability to see both the big picture and the small details, adjusting on the fly for a high-growth SaaS company.
As a manager, Preston provided me with the autonomy I needed while always making himself available to collaborate, elevate ideas, and get hands-on when needed.
What strangers said when no one was watching.
Let's find the right conversation.
Start a thread.
Whether you are thinking about a speaking engagement, a consulting conversation, a partnership, or something that does not fit a category yet — reach out directly. The most interesting opportunities rarely arrive with a clear subject line.
Stages, panels, podcasts.
TEDx, conferences, panels, podcast appearances. All four topic areas available.
Durable revenue infrastructure.
B2B SaaS at Seed through Series B looking to install growth systems built to last.
At the intersection.
Founders building at the intersection of technology and human experience.
Features & editorial.
Interviews, features, and editorial on grief, creativity, AI, and building outside the box.
Shot on location in Phoenix, AZ · © MMXXVI Zellerhaus · No part of this cut may be ignored quietly.
Not curated. Not collected for a resume.